Fitness, Athleisure, Fashion
Founded from a love for celebrating the human body, Just Genetics crafts athleisure that accentuates people’s ‘best bits’.
Bento Box worked with Just Genetics to develop a new brand aesthetic that told their story. Bento Box used the shape of the human body to inform the design of their logo, embracing an inverted triangle to convey body composition, and colour to represent strength. In seeking to tell Just Genetics’ narrative, a business dedicated to celebrating the strength of the human body, Bento Box was sure to convey the essence of Just Genetics.
Since working with Bento Box, Just Genetics has gone on to sell its products across Australia, cultivating a community of fans seeking to celebrate their bodies.
Jump over to Just Genetic’s website to learn more about how you can purchase their premium athleisure!