Apollo Project is a specialty coffee roaster based in Perth, Western Australia. Aimed at providing the highest quality coffee for all coffee enthusiasts, Bento Box Design Studio was approached by Apollo Project to build a brand which would reflect the premium qualities of their products and visually represent their journey.
Inspired by The Apollo program, also known as Project Apollo, Bento Box Design Studio developed a high end, minimal brand identity consisting of the logo, colour palette and visual development. Utilising a dark, luxe colour palette inspired by space, the brand is paired with a paper plane motif which adds a handcrafted quality to the brand, symbolising Apollo Project’s vision to always shoot for the moon.
This project has been featured as part of The Best Black Packaging Designs by DesignRush.