Building a Personal Brand
The best way to show what you know is to demonstrate that you know it. This is especially true for marketing professionals. We need to stay up to date on the best techniques and strategies for communicating branding, promoting our clients and generating leads. How can you show to a potential employer or client that you can deliver on these processes? Show them! How? By marketing yourself!
First of all, what is a Personal Brand? Our friends over at Glassdoor Recruitment have defined your Personal Brand as a clear communication of the mix of; who you are, what you do, what you have to offer and where you’re trying to get to.
Communicating your personal brand can be a super easy process if you know what you’re doing, but if you’re not 100% sure on the best way to promote yourself, you can find our tips below.
Define your Target Market
Are you currently looking for a new job, or are you starting your own business? The different goals you have for your personal marketing will help guide you on what to post and what tone of voice you’re going to use to engage your desired target market.
Clean Up Your Existing Online Presence
Ever heard of “Defensive Googling”? It’s a new strategies that we can use to monitor our online presence. Essentially, all you have to do is google the name you use in your professional life, on resumes, at university and on any content you create, etc. We understand that sometimes people go by multiple names. But, we strongly suggest using the same name across all your professional documents. If you find anything you don’t like or that lowers your professional image, get it removed or put it on private. Have a read through our post about cleaning up your social media for a more detailed look at this!
Curate Your Online Image
Now it’s time for the fun stuff. It’s time to edit those existing profiles or create new ones! You need to have a presence on at least, LinkedIn, Google +, Facebook and Twitter. These pages need to stay up to date, be linked together and have a uniformed approach to the content you post and share. The point of having yourself on these sites is to show what you’re good at. If you’re an excellent researcher, post your recent project, if you’re an amazing branding person, post the work you’ve completed for clients.
Network, Network, Network
Be active on these pages! Connect with industry leaders and experts, connect with previous clients and identify future potential clients. Do you like how a business runs their stuff? Connect with them! There’s heaps of functions unique to each site that you can use to get your personal brand out there and expand your professional network! (check out our In-depth series to read up on how each social media platform can work for you!)
Don’t be afraid to show who you are, what it’s like to work with you and all the amazing things you can bring to the table. A potential employee, client or network member is going to be looking for what it is about YOU that will bring value to them. So make sure you show them. After all, there’s only one you.
So now that we’ve wrapped up our best practice for marketing yourself, we want to know how you do it. Have you tried these strategies before and if so, what worked? Do you think we’ve missed anything out on the list? Let us know below.