Embracing Your Purpose

All businesses start for a reason. There are very few people in the West who are eager to put in hundreds of unpaid hours to bring a concept to life purely driven by the possibility of maybe making some money. People start a business to provide for an identified need. Be it someone opening a zero-waste store […]

Do Schools Kill Creativity?

As a creative, do you often find yourself convincing people that the work you do is important, meaningful or worth the money you charge for it? Sir Ken Robinson delivers a TED Talk which explains the possible reason for this phenomenon. In the video below, Sir Robinson details several key points that aim to explore the reason […]

Design Crime Scenes

There are many design elements and principles that we have all been guilty of using at some point in time, however we are still seeing them being used incorrectly now and they pop up from time to time in designs.

The Importance of Brand Consistency

Consumers always want to work with or buy services from companies who have brands that they can trust. It’s a simple concept but it is 100% fact. We all tend to ‘judge a book by it’s cover’ and this is also evident when we approach a business to purchase services or products. Branding is a tool used to connect with your audience through creating a visual package of your business that people recognise and recall instantly – this is vital to your success.