All businesses start for a reason. There are very few people in the West who are eager to put in hundreds of unpaid hours to bring a concept to life purely driven by the possibility of maybe making some money. People start a business to provide for an identified need. Be it someone opening a zero-waste store […]
As a creative, do you often find yourself convincing people that the work you do is important, meaningful or worth the money you charge for it? Sir Ken Robinson delivers a TED Talk which explains the possible reason for this phenomenon. In the video below, Sir Robinson details several key points that aim to explore the reason […]
Consumers always want to work with or buy services from companies who have brands that they can trust. It’s a simple concept but it is 100% fact. We all tend to ‘judge a book by it’s cover’ and this is also evident when we approach a business to purchase services or products. Branding is a tool used to connect with your audience through creating a visual package of your business that people recognise and recall instantly – this is vital to your success.