How Non-Fungible Tokens May Affect Branding.

Eventually, the world will succumb to everything digital. At this rate, we’re putting our bets on society’s dynamics shifting at a rapid pace as opposed to the transition from dial-up to commercial broadband in the 90’s.  We are moving fast.  So fast, in fact, that if brands choose to standardise their process rather than adapt, […]

A Brief History of Emoji

Emoji. Those little pictograms are all over our text messages and have even scored themselves a movie. It’s hard to imagine a digital world without them, but they haven’t been around forever and… come to think of it, where did they come from? Firstly, let’s make the distinction between two similar but distinct words: emoji and […]

Embracing Your Purpose

All businesses start for a reason. There are very few people in the West who are eager to put in hundreds of unpaid hours to bring a concept to life purely driven by the possibility of maybe making some money. People start a business to provide for an identified need. Be it someone opening a zero-waste store […]

A Likeworthy Trial

It is no secret that the Instagram platform has become increasingly plagued by cases of cyberbullying and anxiety. In an attempt to combat the harmful effects of social media use, the Australian Government introduced new laws that mean companies can be fined for bullying and ‘abhorrent content’ on their platforms following the live stream of […]

The Hidden Cost of “Free” Marketing

People love a good deal and spending as little as possible in exchange for goods and services. It’s why consumers flock to sales promotions and bonuses. But when it comes to promoting your products, what is actually going to provide your business with the best outcomes? Is the pursuit of ‘free’ marketing actually resulting in […]

Do Schools Kill Creativity?

As a creative, do you often find yourself convincing people that the work you do is important, meaningful or worth the money you charge for it? Sir Ken Robinson delivers a TED Talk which explains the possible reason for this phenomenon. In the video below, Sir Robinson details several key points that aim to explore the reason […]

Please Clean Up Your Social Media

Who doesn’t enjoy a cheeky Facebook stalk? We can definitely tell you who does…that potential employer! Would you believe that 80% of employers google job applicants before inviting them to an interview? Social media plays such a large role in the world we live in today that it is incredibly hard to escape it. Your profile creates […]

Good Design: Does it Even Exist

The topic of defining design, and more importantly defining good design has been circulating creative communities for decades. But since the death of Steve Jobs in October of 2011, there has been a notable increased interest in the notion of good design by the general population, savvy consumers and industry representatives. With the rising trend where “everyone’s […]

Building a Personal Brand

The best way to show what you know is to demonstrate that you know it. This is especially true for marketing professionals. We need to stay up to date on the best techniques and strategies for communicating branding, promoting our clients and generating leads. How can you show to a potential employer or client that […]

Facebook’s Newsfeed is Changing, is Your Business Ready?

Marketing on Facebook has always been a valuable tool in any companies online marketing strategy. This means that, any changes to Facebook’s algorithms must be analysed and understood by businesses and marketers, in order for these people to stay relevant and to ensure their efforts to remain effective. Based on this, we’re going to explore […]