The Hidden Cost of “Free” Marketing

People love a good deal and spending as little as possible in exchange for goods and services. It’s why consumers flock to sales promotions and bonuses. But when it comes to promoting your products, what is actually going to provide your business with the best outcomes? Is the pursuit of ‘free’ marketing actually resulting in […]

Do Schools Kill Creativity?

As a creative, do you often find yourself convincing people that the work you do is important, meaningful or worth the money you charge for it? Sir Ken Robinson delivers a TED Talk which explains the possible reason for this phenomenon. In the video below, Sir Robinson details several key points that aim to explore the reason […]

Good Design: Does it Even Exist

The topic of defining design, and more importantly defining good design has been circulating creative communities for decades. But since the death of Steve Jobs in October of 2011, there has been a notable increased interest in the notion of good design by the general population, savvy consumers and industry representatives. With the rising trend where “everyone’s […]

Building a Personal Brand

The best way to show what you know is to demonstrate that you know it. This is especially true for marketing professionals. We need to stay up to date on the best techniques and strategies for communicating branding, promoting our clients and generating leads. How can you show to a potential employer or client that […]

Facebook’s Newsfeed is Changing, is Your Business Ready?

Marketing on Facebook has always been a valuable tool in any companies online marketing strategy. This means that, any changes to Facebook’s algorithms must be analysed and understood by businesses and marketers, in order for these people to stay relevant and to ensure their efforts to remain effective. Based on this, we’re going to explore […]

Defensive Googling, a Why/How to Guide

Defensive Googling is the process of finding all the content on the internet that is associated  with your name. How you come across on the internet is more important than ever in this connected world. Whether you’re applying for jobs or seeking new clients, these people WILL google you. Over 80% of companies will google a job applicant […]

Creatives Reported to Survive AI Takeover!

Great news for our creative readers! According to McKinsey and Company, an international Management Consultancy firm, jobs that require high levels of cognitive functioning and social skills fall into the industry sectors that will continue to grow in the future. Even with the prediction of intense Workplace Automation over the next 10 years and beyond. The article specified creativity, […]

Your First Internship

Getting your foot in the door straight out of university or TAFE can be quite daunting for any bright eyed youngster. In most cases, intuition kicks in and you decide to go out on your own to find that real world experience AKA…your first internship. There are a number of pitfalls to look out for […]

Starting a Business Without a Degree

Everyone in one stage of their life has thought about starting a business but rarely takes that next step into making it happen. People often think that it is vital to have a degree or certificate in business in order to start this huge commitment and are scared away by those daunting and doubtful thoughts. […]